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CEO

Lara Mewis

Leads BLUNATECH GmbH. Responsible for what the product costs, what it commits to and what it deliberately does not do.

Company
BLUNATECH GmbH
In office
Since the company was founded

Marketing came first, structure came later

The road into this role did not run through a textbook, but through three stations.

  1. 2020 to 2023

    Marketing at be like SAM

    Marketing assistant at the communications consultancy be like SAM, started while still at school. That is where the enthusiasm for the field began, long before it became a profession. be like SAM works with BLUNATECH itself today.

  2. Since 2023

    Bachelor of Laws at EBS

    Law degree at EBS Universität für Wirtschaft und Recht, plus a semester abroad at Universidad Carlos III de Madrid. Legal training mostly means this: examine claims, read contracts closely, know the consequences before you sign them.

  3. October 2024

    First EBS charity run

    Started the first EBS charity run in aid of the Bärenherz foundation in Wiesbaden, built from the first idea to the starting gun.

Those three lines became the role: taking responsibility for a marketing product that has to keep its own promises.

Five decisions that shape the product

A management team shows itself not in intentions but in what it commits to. These five decisions are part of the offering and can be checked.

  1. Decision

    A fixed price instead of an hourly rate.

    Reasoning and consequence

    An hourly rate rewards effort. A fixed price forces us to make the product better instead of working longer. Entry costs 49 euros a month: 35 euros for the base and 14 euros for a contact base of 250 addresses.

    49 euros a month at entry

  2. Decision

    Naming an upper limit.

    Reasoning and consequence

    Anyone who leaves the calculation open at the top is selling uncertainty along with it. The subscription can cost at most 190 euros a month, because there is no path to several workplaces. The same limit appears in the structured data of this website.

    At most 190 euros a month

  3. Decision

    Cancellable monthly, with no minimum term.

    Reasoning and consequence

    Agency contracts like to tie you in for three or six months. We keep customers through the product, not through the notice period. Cancellation happens directly in the account or informally by email.

    No minimum term, no notice period

  4. Decision

    Mandatory costs belong in the calculator.

    Reasoning and consequence

    At the start, cleaning the email list is mandatory in two of the three setup paths, a one-off 29 to 89 euros depending on the size of the contact base. Your own sending domain costs a one-off 99 euros. Both are shown before signing rather than hidden in the small print.

    A one-off 29 to 89 euros, visible in advance

  5. Decision

    The competence stays in the company.

    Reasoning and consequence

    An agency sells delivery, we sell a system. Over 500 activities come with instructions so that a business carries them out itself. The knowledge stays where it is needed.

    Over 500 activities with instructions

Where this sits

BLUNATECH GmbH is led by Lara Mewis as CEO. Fabian Bitzer is responsible for technology as CTO, Sandra Mewis-Adamini for concept development. Court of registration, address and authorised representatives are stated in full in the legal notice.

View the CTO profile View legal notice

Contact

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