CEO
Lara Mewis
Leads BLUNATECH GmbH. Responsible for what the product costs, what it commits to and what it deliberately does not do.
- Company
- BLUNATECH GmbH
- In office
- Since the company was founded
Marketing came first, structure came later
The road into this role did not run through a textbook, but through three stations.
2020 to 2023
Marketing at be like SAM
Marketing assistant at the communications consultancy be like SAM, started while still at school. That is where the enthusiasm for the field began, long before it became a profession. be like SAM works with BLUNATECH itself today.
Since 2023
Bachelor of Laws at EBS
Law degree at EBS Universität für Wirtschaft und Recht, plus a semester abroad at Universidad Carlos III de Madrid. Legal training mostly means this: examine claims, read contracts closely, know the consequences before you sign them.
October 2024
First EBS charity run
Started the first EBS charity run in aid of the Bärenherz foundation in Wiesbaden, built from the first idea to the starting gun.
Those three lines became the role: taking responsibility for a marketing product that has to keep its own promises.
Five decisions for the SMI product
These five decisions apply to the SMI product from BLUNATECH. They are stated in the SMI offer and can be verified.
Decision
Reasoning and consequence
Decision
A fixed price instead of an hourly rate.
Reasoning and consequence
An hourly rate rewards effort. A fixed price forces us to make the product better instead of working longer. Entry costs 49 euros a month: 35 euros for the base and 14 euros for a contact base of 250 addresses.
49 euros a month at entry
Decision
No retrospective price adjustments.
Reasoning and consequence
The agreed monthly subscription price applies to the SMI product. We never recalculate it retrospectively or add surcharges after the fact. The highest SMI subscription tier costs 190 euros per month. One-time setup costs and separately commissioned services are itemised before purchase.
SMI: agreed subscription price without retrospective adjustments
Decision
Cancellable monthly, with no minimum term.
Reasoning and consequence
Agency contracts like to tie you in for three or six months. We keep customers through the product, not through the notice period. Cancellation happens directly in the account or informally by email.
No minimum term, no notice period
Decision
Mandatory costs belong in the calculator.
Reasoning and consequence
At the start, cleaning the email list is mandatory in two of the three setup paths, a one-off 29 to 89 euros depending on the size of the contact base. Your own sending domain costs a one-off 99 euros. Both are shown before signing rather than hidden in the small print.
A one-off 29 to 89 euros, visible in advance
Decision
The competence stays in the company.
Reasoning and consequence
An agency sells delivery, we sell a system. Over 500 activities come with instructions so that a business carries them out itself. The knowledge stays where it is needed.
Over 500 activities with instructions
Where this sits
BLUNATECH GmbH is led by Lara Mewis as CEO. Fabian Bitzer is responsible for technology as CTO, Sandra Mewis-Adamini for concept development. Court of registration, address and authorised representatives are stated in full in the legal notice.
Contact
For enquiries about working together, about partnerships and about the direction of the offering.