Erste Standortbestimmung
Marketing should be simple.
Otherwise, it won't get done.
The initial BLUNATECH assessment shows how your answers are used to derive clear suggestions and priorities. The complete SMI builds exactly on this.
Marketing has become unnecessarily complicated. Too many tools. Too many opinions. Too little structure.
BLUNATECH changes that.
SMI makes marketing accessible for small and medium-sized enterprises, associations, and organizations — without technical jargon, without agency dependency, and without unnecessary complexity.
BLUNATECH was developed to make marketing simple, clear, and manageable again.
Not outsourced. But within the company itself.
With BLUNATECH – Selfmade Marketing Intelligence (SMI) – a workspace is available for the first time that not only provides tools but also helps to correctly categorize marketing and implement it step by step.
What SMI does
SMI helps you make the right marketing decisions. Not everything at once, but what truly makes sense for your business. We filter by:
What kind of company you lead
How customers make decisions with you
How much time is realistically available
What works in your industry
Clarity instead of endless options
Based on your answers, the system calculates a direct, prioritized plan. No guesswork about what needs to be done first.
1. What is urgent
The system identifies gaps that currently limit you the most and suggests them as the first priority.
2. Expansion Potential
Concrete recommendations on what should be expanded second and third, once the foundation is in place.
3. What has no priority
Very important: The things you can currently do without and that would only cost you resources.
How BLUNATECH thinks depending on the company
Your answers form the basis. BLUNATECH does not work with general tips, but with clear measures organized according to fixed criteria.
Handwerk
Crafts, Service Providers, and Vendors
Success is not created through constant advertising, but through recognition, trust, and regular, simple communication.
Don't post constantly. Stay visible instead.
Beratung
Consulting and Specialized Services
Prospective clients first want to understand: exactly what is being done, how the work is performed, and why this approach makes sense.
The goal is not attention. It is confidence in the decision.
Organisation
Organizations, Associations, and Initiatives
This is not about selling, but about retention, information, and overview.
Marketing becomes a supporting structure here.
Marketing should be simple. Otherwise, it won't be done.
What is fundamentally possible within the system
The previous examples only show a small part. A look at the breadth of possibilities:
Structure in Everyday Business
- Guidance on when marketing is useful
- Recommendations for appropriate intervals and rhythms
- Clarity on whether there is currently a need for action
Ready-to-use Texts
- Text suggestions for immediate use
- Understandable, objective language
- No advertising slogans
Images and Content
- Support with image ideas
- Consistent appearance
- Content that fits your own work
Order and Security
- Proper use of texts and images
- Everything in one place
- Knowledge remains within the company
Learning in everyday work
- Short explanations exactly when you need them
- No course, no technical jargon
- Learning through implementation
A system that grows with you
- Measures build upon each other
- Results are documented
- Marketing becomes predictable
Concrete Ideas
- Suggestions tailored to your industry
- Simple measures instead of large campaigns
- Ideas for quiet times and growth phases
The Complete System
Upon activation, you will receive access to the complete BLUNATECH environment. All areas are interconnected and grow alongside your company.
Complete BLUNATECH Assessment
Complete analysis of your company with all 150+ data points
BLUNATECH Workshop
Planning, implementation, and documentation of all measures
Over 500 BLUNATECH Measures
Industry-specific, immediately implementable marketing measures
Demand analysis with Google data
Understand what your target group is really looking for
BLUNATECH Market & Industry Monitoring
Current developments and opportunities in your industry
Access and next steps
The entry point is deliberately kept simple.
The Foundation
BLUNATECH is not a theoretical product.
It was born from practical work. From real businesses, real decisions, and real experiences.
If every individual who contributed to BLUNATECH adds up their years in marketing, entrepreneurship, and growth, it results in over 180 years of practical experience.
Years of practical experience
The low contribution is chosen deliberately so that as many companies as possible can gain access.
Ready for the first step?
The assessment shows where your company stands and what makes sense next. Clear, concrete, and direct.