BLUNATECH Measures

BLUNATECH marketing measures are over 500 pre-designed, field-tested marketing actions that small and medium-sized enterprises can adopt and implement directly. Each measure is categorized by industry, target group, and objective, such as increasing sales, visibility, or recruitment. Every measure includes step-by-step instructions, specific text modules, decision-making aids, and a realistic estimate of the effort required. Companies do not have to reinvent anything; instead, they select the appropriate measures from a curated library and implement them using their own resources. This typically saves between 50 and 80 percent of the costs compared to a traditional marketing agency.

The measures library now covers over 40 industries in the DACH region. This includes trade businesses such as painters, electricians, joiners, carpenters, and plumbing companies; healthcare professions such as medical practices, physiotherapy, pharmacies, and dentists; service providers such as tax consultants, lawyers, insurance brokers, and architects; as well as gastronomy, retail, automotive, construction, real estate, clubs, associations, and educational institutions. For each industry, the linguistic registers, customer expectations, and typical sales processes are stored. If an industry is not directly represented, related templates can be adapted. New industries are added continuously, driven by user requests and market data.

A traditional marketing agency sells projects or retainers and executes campaigns for the client. This typically costs between 1,500 and 8,000 euros per month and keeps the expertise external. BLUNATECH does not sell individual projects, but a structured system for a fixed monthly price starting at 49 euros. Implementation remains within the company, ensuring that know-how is built up internally and is not lost if an agency changes. The templates are proven but not standardized: every measure can be adapted to your own tone and specific requirements. In short: an agency does it for you, BLUNATECH does it with you.

No. The system was intentionally developed for entrepreneurs, association boards, and administrative staff who do not have a background in marketing. Every measure begins with a clear description of its impact and when it is most effective. This is followed by step-by-step instructions in plain language, free from marketing jargon. Technical setups such as newsletter distribution or social media posts are automated via the platform, eliminating the need for separate tool-specific expertise. The initial assessment is free of charge and shows individually where a company should begin. In practice, the first measures are typically implemented within two to three hours.

The measures library is included in all BLUNATECH packages. The starting price is 49 euros per month and includes the BLUNATECH base as well as a contact base of up to 250 addresses. For growing companies, there are tiered packages with larger contact databases of up to 5,000 addresses. All packages include full access to the measures library, newsletter automation, market monitoring, and editorial support. A discount of approximately ten percent is available for annual payments. Contracts can be canceled monthly, and a seven-day trial period is free of charge. All prices are net plus VAT.