---
title: Comprehensive Marketing Analysis - BLUNATECH Services
description: The full BLUNATECH marketing analysis captures all relevant data points and provides a clear picture of your growth situation.
url: https://www.blunatech.com/en/services/complete-analysis
language: en-US
publisher: BLUNATECH GmbH
---

Comprehensive Analysis

# Comprehensive Marketing Analysis

12 chapters. 16 pages. Personalized for your company. The comprehensive BLUNATECH marketing analysis shows not only where you stand, but what makes sense to do next.

What makes this analysis different

## Not broader. Deeper.

The initial assessment provides a clear overview. The comprehensive analysis goes into depth: personalized competitive analysis, business type classification, 6 prioritized measures, and a dedicated evaluation of your existing contact database.

### 12 chapters instead of 6

Strategy, annual planning, channel comparison, Werkstatt introduction, and more.

### 6 measures instead of 3

Including priority, effort, impact, goals, and specific area of effect.

### Business type classification

Your company is assigned to one of three business model types. Half of the report adapts accordingly.

### Personalized competitive analysis

Market position, competitive advantages, and industry-specific challenges.

Business Type

## Your business model determines the content

The comprehensive analysis classifies your company into one of three types. This type dictates the content in 5 out of 12 chapters.

Example

### Market-driven

Competition via products and prices. Anonymous customers. Retail, e-commerce, gastronomy.

### Trust-based

Personal relationships are key. Recommendations. Consulting, skilled trades, medical practices, freelancers.

### Organization

Clubs or associations. Members instead of customers. Associations, NGOs, educational institutions.

Chapter Structure

## 12 chapters. One clear path.

1

Changes in digital marketing

2

Market and framework conditions

3

Target customers and buying motives

4

Central opportunities and risks

5

Recommended strategy

6

Prioritized BLUNATECH measures

7

Communication, perception, impact

8

Activating the existing market

9

Annual Planning and Implementation

10

Werkstatt and Knowledge Structure

11

Marketing Channel Comparison

12

Next Steps

Personalization

## Not generic. Tailored to you.

Three areas are individually generated for your company by our analysis engine:

### Competitive Analysis

Your market position, your advantages, and industry-specific challenges.

### 6 Prioritized Measures

Grouped by area of impact. Including priority, effort, impact, and concrete goals.

### Contact Database Analysis

Evaluation of your existing contact base and concrete potential for activation.

Format

## Don't scroll. Flip.

The complete analysis is presented as a 16-page animated book. Featuring page transitions, keyboard navigation, and an optimized print mode for all 16 pages.

-   16 pages in book format
-   Animated page transitions
-   Keyboard navigation
-   Print-optimized

16

Pages in book format

Animated page transitions. Premium presentation.

Comparison

## Initial vs. Comprehensive Analysis

Initial Assessment

-   6 chapters
-   3 measures
-   Scrollable single page
-   Initial assessment + overview
-   Free of charge

Recommended

Complete Location Analysis

-   12 chapters
-   6 prioritized measures
-   16-page book format
-   Personalized competitor and contact analysis
-   Part of the SMI environment

## Ready for the complete analysis?

The complete marketing position analysis is part of the BLUNATECH SMI environment. Start by entering your details.

[Start free initial assessment](https://www.blunatech.com/en/services/specifications)[Back to home](https://www.blunatech.com/en)